Our Rebranding Story

Hello & welcome to our first Adaptive lighting blog post. To kick things off we thought it only fitting to address the elephant in the room, our new logo and website. As you may (or may not!) have noticed we recently underwent an entire company rebrand. This was an exciting experience for us – One which challenged us to revaluate our brand strategy & competitive stance in the LED marketplace. After months of hard work we are delighted to say that we are confident in our new brand identity. For all our loyal customers – We will continue to provide you with the same high quality service you have come to expect from us. We are simply expanding & improving our services.

 

Our Logo Evolution:

 

 

What the logo means to us:

Our new logo represents a new chapter for Adaptive Lighting – An essential move forward for the company in an ever-changing technological landscape.

 

The Website:

Our team worked alongside the rebrand team of little Blue Studios in order to create a new website for Adaptive Lighting, one which is better reflects our new direction. We wanted to ensure that our website was user friendly and intuitive so as to maximise click through and time on site. Now that the new site is up and running we are working on continually updating and improving content, hence the addition of a blog/news section which will allow us to share valuable insights and information with you, our valued customers .

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